The information you put on the SSP site about your business enhances your reviews and supports your deals. It's your place to crow about the products you sell, services you offer, and the benefits customers receive by doing business with you.

Here's some of the information you'll want to include in your profile:

ο    Your "USP"

What's a "USP"? It's your "Unique Selling Proposition": Those offerings and services that set you apart from other businesses like yours. Perhaps your opening hours are longer. Maybe you provide a 100% guarantee. Whatever makes you different from your competitor (and is important to your customer), make sure you add it to your business profile.

ο    Some "Wow" words

We don't mean to go overboard, but isn't "A breathtaking view of beautiful Clear Lake" better than "has a lake view"? Make sure your words sell. Use adjectives and adverbs liberally in your business profile

ο    Business Details

You may want to include other information for your customers, like the types of products you sell, a list of your services, types of rooms you have to offer.