(Step 3 of "7 Steps to Creating A Kick-Butt Outrageous Deal")

You'll want to select a product or service for your Outrageous Deal that has a high-perceived value to your customers and is relatively low cost to you.

For example:

• Get rid of slow moving stock that's just taking up space in your backroom
• Entice buyers with free / low cost services that require the purchase of additional services
  • Heating and Cooling Maintenance: Offer an annual check-up
  • Auto Repair: A free tire rotation, free diagnostic report with an oil change
  • Real Estate Agent, Financial Services Professional: Free initial consultation
• Sell empty space, time, equipment, etc.
  
  • Do you have a conference room that sits idle most of the day? Give away the use of the space along with another purchase or service ordered
  • What about a truck that's not doing anything - why not set up a deal with a local storage area where storage renters get free use of your truck?

Here are a few more ideas you can adapt for your business:

Buy one, get one free:

• Hoteliers: Stay two nights, get the third night free
• Theaters: Buy one ticket, get a free ticket for a friend
• Gift store: Buy a Christmas card, get a birthday card free
• Tire store: Buy a new set of tires, get the tires repaired free
• Hairdressers: Get a free haircut with every hair color

Give away something for free (or at a low cost) that needs to be purchased with something else:

• Grocers: Give spaghetti (what’s spaghetti without the sauce and the hamburger?)
• Hardware store: Give a gallon of paint (which needs a paint brush, drop cloth – and the other 4 gallons of paint!)
• Bar Owners: Give potato chips (need I say more?)

Let customers buy more up-front at a discount:

• Auto repair shop: Sell a 10 oil-change card for the price of 8 oil changes
• Photographers: Sell a “Family Package” – a professional photo of their kids taken every year for five years – for the price of 4 photo sessions.
• Computer repair: Buy 10 hours of service up front for the price of 9 hours.

Action Steps

• Adapt the above ideas to create three Outrageous Deals for your business.
• Decide which of the three deals is your best.

Your Two Cents

• What Outrageous Deals have you tried in the past?
• Which ones worked? Which ones flopped? What would you do differently?  Add your comments below:

Next: Decide How To Measure The Results Of Your Outrageous Deal