(Step 2 of "7 Steps to Creating A Kick-Butt Outrageous Deal")

In review, remember the lifetime value of your client is calculated by adding together:

• The amount of gross profit you make from a customer each time they buy
• How many times a customer buys from you each year
• The number of years a customer buys from you

We'll use the same numbers we used in our example for Step 1:

• You receive $100 gross profit on each sale
• A customer makes 4 purchases per year
• A customer stays with you for 2 years.

 4 purchases per year X $100 gross profit X 2 years = $800 lifetime value of your customer.

And, this is not including any marketing costs.

So, here are the amazing conclusions:

• You can afford to spend $800 to acquire one new client and still break even!
• You could easily give away 100% of your profit in your first sale (i.e., $100) as an Outrageous Deal to your new customer and make $700 in profit during subsequent sales!

 Action Step

• Decide how much you are willing to spend on your Outrageous Deal

 Your Two Cents

• How much of your first-time sale profit do you think you can afford to give away?
• What percentage of your first-time sale profit have you given away before? How did this work for you?

Next, Select The Product Or Service For Your Outrageous Deal